SOURCE BBQGuys

BATON ROUGE, La., Feb. 4, 2025 /PRNewswire/ -- BBQGuys, a leading e-commerce and retail destination for outdoor living, is pleased to announce Devin Van Hout as the company's new Chief Digital Officer (CDO). Van Hout brings a wealth of experience in digital strategy, e-commerce growth, and customer-centric insights to BBQGuys, making him a key addition as the company continues to evolve and strengthen its position in the marketplace.

As Chief Digital Officer, Van Hout will drive BBQGuys' digital evolution and P&L, focusing on enhancing the brands' e-commerce experience and customer journey. His expertise in scaling digital operations, optimizing conversion rates, and leading high-performing teams will be instrumental in accelerating the company's growth. With a deep understanding of consumer behavior, Van Hout is poised to lead BBQGuys into its next phase of expansion.

Russ Wheeler, CEO of BBQGuys, shared his excitement about Van Hout's appointment, noting their previous working relationship. "I had the privilege of working with Devin at Build.com, where his leadership and vision helped drive tremendous success. I'm thrilled to welcome him aboard as we continue to revolutionize and grow BBQGuys. Devin's expertise in digital strategy and e-commerce, makes him the perfect fit to lead our continued digital transformation."

Van Hout's impressive career achievements include scaling Build.com to over $1 billion in revenue, developing digital strategies for Ferguson Enterprises, and creating new e-commerce divisions at both Ferguson and Exemplis LLC. Under his leadership, Van Hout has consistently driven growth in dynamic, high-pressure markets that demand agility and innovation. His expertise lies in using data-driven insights to craft personalized digital experiences that resonate with modern consumers and improve overall business performance.

"BBQGuys has built a strong reputation with its passionate customer base, and I'm excited to be part of the team during the company's evolution," said Devin Van Hout. "I look forward to driving our digital efforts while delivering exceptional experiences for our customers, from their first click to their backyard celebrations."

About BBQGuys

From grills and outdoor living products to full outdoor kitchen designs, BBQGuys is the go-to destination for anyone looking to create the perfect outdoor space. With a 25-year track record of excellence, BBQGuys remains committed to offering the very best of outdoor living by curating products from top tier brands, vetted through expert ratings and reviews. Because we know, Life is Better in Your Backyard™. To learn more, visit bbqguys.com.

Media Inquries:
Allyson Botto
[email protected]

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