SOURCE HI-CHEW

The brand's latest commercial dares audiences to explore the uniquely different, fruity, juicy, chewy candy like never before.

IRVINE, Calif., Feb. 4, 2025 /PRNewswire/ -- Today, HI-CHEW®, the immensely fruity, intensely chewy candy, unveils its engaging new digital commercial, Worlds of Flavor. This nationwide campaign takes viewers on a vivid, imaginative journey through the unique worlds of four iconic HI-CHEW® flavor mixes.

Worlds of Flavor invites viewers on a mouthwatering adventure through a bold and dynamic universe, where each mix bursts with its own unique personality. This vibrant and playful commercial captures the thrill of discovery, turning every bite into an irresistible flavor explosion that keeps you coming back for more.

  • Fantasy Mix: First, enter the daydream of Fantasy Mix starring the fan-favorite HI-CHEW® Blue Raspberry flavor. The possibilities are endless in this candy-colored fantasy experience.
  • Original Mix: Wander through the lush, fruit-filled orchard to uncover Original Mix, featuring classic HI-CHEW® Grape. Discovery awaits, with delicious surprises at every turn.
  • Tropical Mix: Feel the warm island vibes of Tropical Mix, showcased by HI-CHEW® Mango. Soak up the sun and relax while enjoying a flavor-cation.
  • Dessert Mix: Nostalgia sets in at the Dessert Mix shop, highlighting HI-CHEW® Strawberry Ice Cream. The decadent journey offers a sweet escape into a world of delightful confectionery treats.

"This new commercial truly brings each of our products to life, transporting viewers into the exciting and diverse worlds of HI-CHEW®," said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. "Our goal is to create a playful and memorable experience that inspires both new and longtime brand fans to embrace the joy and fun that comes with every chew."

The Worlds of Flavor commercial will air on multiple popular streaming services such as Hulu, Peacock, and Paramount +, as well as YouTube and the gaming platform PlayerWon. Additionally, it will be featured on social media channels like Meta, TikTok, and Snapchat, ensuring the playful energy of HI-CHEW® reaches audiences across multiple platforms throughout the year.

"We wanted to create an evergreen product commercial that we could expand upon as the HI-CHEW® portfolio continues to grow," said Mitchell Fait, Executive Creative Director of Gigasavvy, the creative agency behind the commercial. "It showcases an experience that gives each one of the brand's flavor mixes a unique personality for viewers to identify with and remember."

HI-CHEW® is constantly on a journey of flavor innovation, releasing new and exciting products year after year. The Worlds of Flavor commercial showcases the brand's commitment to creating a delicious and distinctive experience for consumers.

The new commercial is available to view here.

To learn more about HI-CHEW®, visit HI-CHEW.com, like us on Facebook, and follow us on Instagram (@HICHEWUSA) and TikTok (@HICHEWUSA).

About Morinaga America, Inc.:
Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW®, HI-SOFT™, and Chargel™ in the United States. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina. With over 200 flavors of HI-CHEW® having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery.

About HI-CHEW®:
Choose Different. Choose Fun. Chew HI-CHEW®. The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy-making skills to Japan from America in the 1800s. HI-CHEW® has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States. In the United States, HI-CHEW® is currently offered in sticks, peg bags, and stand-up pouches. The HI-CHEW® sticks come in a variety of flavors including Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, Açaí, Sweet & Sour Watermelon, and new Blue Raspberry. HI-CHEW® also offers peg bags in the following flavors: Original Mix, Tropical Mix, Superfruit Mix, Sweet & Sour Mix, Soda Pop Mix, Berry Mix, Plus Fruit, Fantasy Mix, Reduced Sugar, and new Dessert Mix. The Stand-Up Pouches are available in Original Mix, Tropical Mix, Sweet and Sour Mix, Fruit Combos, Infrusions Orchard Mix, and new Dessert Mix. HI-CHEW® Bites are unwrapped in bite-size packaging in Mango, Green Apple, and Strawberry flavors. The newly launched HI-CHEW® Gummies and HI-CHEW® Gummies Sour reimagine the brand's iconic chewlets in a new gummy form. HI-CHEW® is made with concentrated fruit juices and is free of gluten, with no colors from synthetic sources. HI-CHEW® continues to expand fruity, chewy flavor offerings annually. In 2020, HI-CHEW® won a Nielsen Design Impact Award for its new Original Mix packaging update that hit shelves in 2019. For more information, visit HI-CHEW.com.

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