Frost & Sullivan examines why modern fraud moves faster than traditional defenses, and how early intervention reduces the window of exposure.

BOSTON, MA / ACCESS Newswire / February 11, 2026 / A new analyst brief from Frost & Sullivan finds that enterprises are being forced to rethink fraud defense as modern scams increasingly unfold ahead of traditional detection and prevention controls, leaving organizations exposed during the earliest and most consequential stages of an attack.

The analysis points to a growing mismatch between how fraud operates today and where most fraud prevention strategies are designed to engage. As scam automation compresses attack timelines and reduces time-to-damage to seconds, the report concludes that when defenses intervene has become more critical than which controls are deployed. Frost & Sullivan highlights Memcyco's approach as an example of this shift toward preemptive fraud defense.

Fraud is moving faster than traditional controls

According to the analyst brief, the biggest fraud challenge facing organizations today is no longer attack sophistication or a lack of tools, but the speed at which attacks progress relative to when defenses activate. Modern fraud campaigns increasingly operate outside the traditional security perimeter, where enterprise security and fraud controls often lack early visibility.

Equipped for scale and automation, attackers now execute multi-stage workflows that move rapidly from impersonation to exploitation. Techniques such as cloned and lookalike websites, Adversary-in-the-Middle tactics (AiTM), and automated credential harvesting allow fraud to blend into legitimate user behavior and establish access early in the attack lifecycle. As a result, many organizations only detect fraud after credentials have been stolen, sessions hijacked, or accounts compromised.

Why timing now defines fraud defense

Frost & Sullivan emphasizes that this shift is occurring amid rising operational and regulatory pressures. Enterprises are expected to reduce fraud losses, preserve frictionless customer experiences, and comply with evolving regional regulations, all while supporting continuous digital engagement.

In this environment, the report finds that traditional approaches such as site takedowns, strategies that rely solely on multifactor authentication (MFA), and post-login verification are insufficient on their own. Instead, organizations must adopt adaptive defense models that enable earlier visibility and real-time intervention, disrupting fraud while scams are still in progress rather than reacting after exposure has already occurred.

Frost & Sullivan spotlights Memcyco

The analyst brief highlights Memcyco as an example of how enterprises are beginning to operationalize earlier, more adaptive fraud defense by engaging at earlier stages of the attack lifecycle. The report notes that Memcyco intervenes inside impersonation infrastructure in real time, identifying exposed users and disrupting credential harvesting by replacing submitted credentials with decoy data.

"By combining real-time interception, attack lifecycle disruption, and deep visibility into attackers and victims, Memcyco empowers organizations to protect their customers, accounts, and brand reputation," says Frost & Sullivan Analyst, Deepali Sathe.

"The findings in this report reflect what many security and fraud teams are seeing in the field," said Israel Mazin, CEO and co-founder of Memcyco. "Attackers are moving faster and earlier in the digital journey. Effective defense now requires operating at the same point in time, not reacting after exposure has already occurred."

About Memcyco

Memcyco delivers real-time, preemptive protection to companies and their customers against phishing, digital impersonation, and account takeover (ATO) fraud. By infiltrating the attack timeline as it unfolds, Memcyco provides unmatched visibility and control, enabling organizations to identify victims, predict incidents, and disrupt attacks before damage occurs. With its agentless deployment and rapid time-to-value, Memcyco reduces fraud-related losses, strengthens compliance readiness, and delivers measurable ROI while safeguarding digital trust. For more information on Real-Time Digital Impersonation & ATO Fraud Protection, visit Memcyco.com

About Frost & Sullivan

Frost & Sullivan is a global growth consulting and research firm that has been partnering with clients for more than 60 years to accelerate growth and achieve best-in-class positions in growth, innovation, and leadership. The company's Growth Pipeline Engine™ provides a rigorous framework for evaluating and implementing growth opportunities driven by disruptive technologies, megatrends, and emerging business models. Frost & Sullivan works with organizations across industries and regions, delivering actionable insights that enable informed strategic decision-making in an increasingly complex and competitive environment. For more information, visit frost.com

For Media queries: [email protected]

Sheena Kretzmer

Digital Marketing and Channel Operations Director

SOURCE: Memcyco LTD



View the original
on ACCESS Newswire


Information contained on this page is provided by an independent third-party content provider. XPRMedia and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact [email protected]