MAAK Finance Mortgages founder urges Canadians to take control of their financial future with education and planning

CALGARY, AB / ACCESS Newswire / February 26, 2026 / Mohit Seth, Mortgage Broker and Founder of MAAK Finance Mortgages, is speaking out about the growing need for better financial literacy among first-time homebuyers and immigrant families navigating Canada's housing market.

"People don't need more noise," Seth said. "They need clarity. They need to understand what they're signing, how interest works, what's fixed, what's variable. The basics. We skip over those too often."

A long-time advocate for structured, honest financial guidance, Seth draws on decades of experience across banking, lending, real estate, and insurance. Born in Lucknow, India, and trained in both mathematics and finance, his career spans senior roles at ICICI Bank and TD Canada Trust, before launching his own independent practice in Alberta.

A Call for Education Before Application

With interest rate uncertainty and housing affordability challenges continuing across Canada, Seth believes financial literacy is no longer optional-it's essential. A 2023 Financial Consumer Agency of Canada study revealed that only 46% of Canadians have a budget, and one-third don't understand how credit scores work.

"That lack of awareness isn't just a personal problem-it's systemic," Seth noted. "A client once came to me with a pre-approval from a lender, but no clue what amortization meant. That's not responsible lending."

Seth now encourages clients and community members to take ownership of their learning. "Ask more questions. Read your own paperwork. Don't wait for someone to explain it to you. You can't build confidence without the basics."

An Independent Mindset

Since becoming a fully independent broker, Seth has worked with clients across a range of needs-from complex financing to small first-time buyers. But the one thing he sees too often? Stress that could have been avoided with better planning.

"I had a young couple last year who were sold a mortgage product that looked good on paper," he said. "When renewal time came, the rate shock was too much. They had to sell. If they had known what questions to ask, it might've gone differently."

Seth believes that professionals in the industry need to balance performance with accountability. "I'm not saying we need to hand everyone a textbook," he said. "But every advisor, lender, and agent should be part educator."

Doing the Work That Matters

Beyond business, Seth says his passion lies in giving people the tools to help themselves. That includes supporting small business owners, recent immigrants, and families with limited access to financial advice.

"We need to make financial understanding more normal," he said. "Not everyone's going to become an expert, but everyone should feel confident walking into a meeting with a lender."

He encourages Canadians to take small steps:

  • Use free tools like mortgage calculators and budgeting apps

  • Read at least one guide before starting a mortgage application

  • Attend local workshops or webinars on home buying

  • Ask your broker or lender to explain every line of your documents

About Mohit Seth

Mohit Seth is a Canadian mortgage broker, real estate agent, and insurance professional based in Calgary, Alberta. Founder of MAAK Finance Mortgages, he brings over 20 years of experience in finance and lending. His career spans senior roles at ICICI Bank in India and TD Canada Trust in Canada. He holds Master's degrees in both Mathematics and Finance, and is recognised for his data-driven, ethical, and educational approach to client service.

To learn more about improving your financial literacy or navigating your first mortgage, visit trusted non-profit resources like the Financial Consumer Agency of Canada or speak to a certified advisor.

"Whether you're buying your first home or your fifth, don't let paperwork be the reason you feel unsure," Seth said. "Understanding leads to confidence. Confidence leads to better decisions."

SOURCE: Mohit Seth



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